Are You In the News?
Do you have a public relations plan in place to promote your retail business? If not, you should. Every two months, the name of your store should be in your local newspapers and news/lifestyle...
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Generating Street Traffic
Now that the Fourth of July is behind us, we can all get back to business — the business of retailing. And to help you come up with new and interesting ways of reaching out to your customers, do sign...
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Are you Celebrating Independent Retailer Month?
Have you been conducting any special promotions in July, for Independent Retailer Month? July is halfway over, but there’s still time to do something special — and for your community....
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Can Your Customers Yodel?
Can you yodel? American Greetings wants to know. In a fun and unique new promotion geared at hyping up the company’s new personalized ecard format, the greeting card comapany is asking customers to...
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Pinterest Continues to Grow
We’ve blogged about Pinterest before, but it’s time to ask again: Is your retail business on this ever-growing social media site? Recent numbers are staggering — there are currently over 70 million...
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Bonus Points for Simplicity
When it comes to retail promotion, sometimes, simple and straightforward ideas are the best. Consider this one from Jamba Juice. This week, from Aug. 12-16, and between 9 to 11 a.m., they hosted...
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Hook Up to LinkedIn
We just received the following retail promotion via email – “Looking for a better solution for removal of unwanted hair? Ideal Image offers safe, comfortable and cost-effective laser hair removal. In...
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How To Run A Tasteless Promotion
OK, folks. From the Department of Terrible Judgement – Tumbledown Trails Golf Course near Madison, Wisconsin thought it would be clever to run a special promotion on September 11. So they placed...
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Easy Market Research for Your Store
Here’s an interesting way to find out what your customers really like: Ask them. Every year toy retailers come up with a list of “hot toys,” based on what they believe will sell well. But this can be...
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Facebook Timeline Promos
Does your retail store have a Facebook presence? The answer should be a resounding, “YES.” If not, stop reading this right now and set one up. Then come back to read how you can best utilize the...
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